Antacid Redesign

As part of The Futur's Young Guns Pharma Package Design Challenge, I redesigned the packaging for GoodSense antacids. In contrast to their current apparent strategy of mimicking the design of its market-leading competitor, Tums, my goal was to create an engaging modern design that maintained brand recognition while elevating the GoodSense brand identity.

I developed cohesive packaging for three antacid flavors featuring:

• A modern apothecary theme: Apothecary-inspired typography combined with modern design elements elevates the brand identity

• Color Blocks and Geometric Shapes: These modern design elements effectively compartmentalize the information for easy navigation and design flow.

• Subtle Warped Arch in the Logo: This maintained familiarity while blending with the packaging's geometric design, introducing sophistication.

• Muted color palette: The resulting matte look enhances visual interest and connects the consumer to a tactile memory of interacting with the product's chalk-like texture.

The redesign of Good Sense antacids reflects a blend of modern design sensibilities and the nostalgia of early-traditional apothecary aesthetics. By prioritizing both visual appeal and brand identity elevation, the packaging aims to resonate with consumers and enhance their purchasing experience.