Root 151

Danila Whitcomb approached me with a vision to launch her new business, Root 151, a nutritional club aimed at promoting healthy living and nutrition. The project began with transforming her hand-drawn logo concept into a polished digital format that would effectively represent her brand.

Logo Design:

To align with her vision, I delivered a refined logo design with minimal tweaks to enhance symmetry and overall aesthetics. This new vector version of the logo empowered Danila to effectively promote Root 151 through various marketing channels, including a prominent billboard sign and storefront window clings, both of which played a crucial role in attracting her target audience.

Menu Design:

As Root 151 started to gain traction, Danila sought additional design support to develop a carryout menu and a digital menu for social media.

• The 3-panel pamphlet menu design gives customers easy access to takeout options and enhances customer experience.

• Additionally, I created a single-page digital menu tailored for her Facebook business page, ensuring a visually appealing and user-friendly presentation for her online audience.

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The collaboration with Danila Whitcomb on the Root 151 project successfully transformed her initial ideas into functional and attractive branding materials. Through the logo and menu designs, Root 151 has established a solid foundation for its brand presence as it continues to grow and engage with customers.