Silver Fox IPA

Project Title: Silver Fox Package Design

Client: Gingle Brewing Co (a fictitious subdivision of Independent Printing & Packaging)

Inspiration: The Silver Fox brand draws inspiration from Jim Gingle, the general manager of Independent Printing and Packaging, reflecting his passion for craft brews and the print industry. 

Product Description: Silver Fox is an English-style IPA. It is the third installment in the Gingle Brewing Company lineup of craft beers.

Design Process:

1. Conceptualization: Initial design concepts focused on the Silver Fox IPA's identity, creating a unique logo and complementary design elements.

2. Dieline Development: The conceptualized designs were applied to a dieline template for a 6-pack bottle carrier, optimizing aesthetics and functionality.

Production Workflow:

• A series of workflows were followed to generate a print-ready file, ensuring precision and quality at each stage.

• The print-ready file underwent production processes on-site, including printing, die-cutting, scoring, gluing, and assembly, maintaining quality control throughout.

Design Features:

• The packaging was printed using CMYK UV inks, providing vibrant colors and durability.

• A soft-feel lamination enhances the tactile experience, appealing to consumers.

• The royal blue background complements the mustard-colored hop-framed logo, creating a striking contrast.

• Delicate borders were incorporated to add sophistication and visual interest to the design.